Day Right Quote #58: Quit Watering Dead Flowers

What a joy visiting Hawaii's famous Talk Story Bookstore, meeting owners Ed and Cynthia Justus and hearing their surprising secrets to building a successful life and business in an out-of-the-way location. Here are a few take-aways from my interview with them. The #1 Prerequisite for a Profitable Retail Business is NOT Location, Location, Location - It’s Clarity, Clarity, Clarity

Their bookstore is on the least-visited major island and in a town of less than 3000 people. Yet they have been one of Hawaii’s Top 50 Fastest-Growing businesses for the past five years. TripAdvisor says they’re THE #1 visitor destination on Kauai.

How can this be? In one word …CLARITY. Clarity is the new location. Clarity about who they are. What they want. What they don’t want. And they stay true to those priorities. Which means gently and firmly enforcing their rules.

For example, you’ve heard “There’s no crying in baseball?” Well, there are no thongs in bookstores. At least not in THEIR bookstore. The twenty-something who walked in wearing her version of an itsy-bitsy, teeny-weenie yellow polka-dot bikini was asked to honor their posted sign, “No shoes, no shirt, no shorts, no service.”

The woman who told them she was going to leave her kids in the store while she went shopping across the street? Nope. “This is a bookstore, not a babysitting service.”

PAVE THE PATHS

Ed and Cynthia didn’t have a background in the book biz and didn’t plan on buying a bookstore. They visited Kauai on their honeymoon and liked it so much, they decided to take a leap of faith and stay. How did they make money from the first day they put their sign up, when they had no experience in the industry?

Ed says, “Amazon’s website taught us everything we needed to know about book-selling. Instead of us trying to figure out which books to stock and what to charge, we simply followed the favorites. Why re-create the wheel? Their site told us the most popular books in each genre and the going price for gently-used books.”

I said, “That’s brilliant. There’s an urban legend called ‘Pave the Paths’ which recommends that instead of prematurely installing sidewalks at public places (e.g., colleges and county buildings), it's smarter to wait and find out where people naturally walk and then put the sidewalks there.

That’s what you did. Instead of stocking what you hoped might sell, you 'booked the beloveds' and bought proven ever-greens that have a track record of always being in demand."

Don’t follow The Rules; Follow Your Values

For example, the “rules” say a brick and mortar store has to have a cash register, right? The problem is, cash registers lock you into one location, often in a front corner of your store. What if you have a customer in back who can’t find what they want? If there’s no one around to answer their question, they often leave and don't come back.

Ed and Cyndi don’t have a cash register; they have cash belts. Wearing a cash belt around their waist gives them freedom to wander the store and connect with their customers. While I was there, they greeted every single person who walked in the store. One was always out on the floor, asking people if they were looking for something in particular and then pointing out recommended authors in their preferred genre.

The trend of many bookstores is to offer coffee to attract customers. Well, they tried that and you know what they learned? Coffee sells coffee. Books sell books.

Another “rule” of retail businesses is you need to diversity if you want to grow. So, they added an art gallery with works from local artists. A restaurant. Book clubs. Internet service. Chairs so people could sit.

Guess what they discovered? Those extra services took lots of extra time and effort, created a lot of problems they didn't want or need ... and didn’t boost profits. In fact, Cyndi said, “We found that for every chair we took away, we added an extra $1000 of income. People who sit and read books for free for hours often walk out without buying any books."

The rules say a retail business needs an inventory system. Ed said, “Why? We mostly stock one copy of each book. Why spend a lot of time logging in and tracking single sales? Plus, we handle every purchase so we know what’s selling and what’s not.”

The Secret to Loving Your Life and Work? Stop Watering Dead Plants

As we talked, it was clear to me that one of the reasons they’ve been so successful is they QUIT doing things that didn’t work; that didn’t make money; and that didn’t bring them joy. This frees up time and money for business activities that contribute to their quality of life instead of compromise it.

They quit the belief that bigger is better. They've built and sustained a successful business because they've honored their belief, "If we don't love it; we don't do it. If it doesn't add personal and professional value, we drop it."

Chip Away Everything That is NOT David

I told them, “There’s a (perhaps apocryphal) story about Michelangelo who said, when asked how he creating his masterpiece sculpture, ‘It’s easy. I just chipped away everything that wasn’t David.’"

I smiled and said, "You have ‘David’d your business and life. You have chipped away everything that isn’t congruent with your values and vision. As a result, the light is on in your eyes and you’re successful for all the right reasons.”

So, what surprising lessons did I take away from my time with Ed and Cyndi?

* CLARIFY your values, vision, priorities and policies and STAY TRUE to them.

* Quit watering dead plants and DAVID your life and business.

* Gently and firmly ENFORCE RULES to protect what’s important to you.

When we do the above, we build a successful life, business and career where the light is on in our eyes - and things just keep getting better and better – for all the right reasons.

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Sam Horn, Intrigue Expert, is on a mission to help people create quality projects that add value for all involved. Her work - including her TEDx talk - and books POP!, IDEApreneur, Tongue Fu! and Got Your Attention? have been featured in NY Times, Forbes, Fast Company and presented to NASA, National Geographic, Capital One, YPO. Want Sam to share her inspiring insights on how to create a successful life and career at your next convention? Contact Cheri@IntrigueAgency.com

Day Right Quote #42: My Happiness Depends On Me; So You're Off the Hook

This quote from Esther Hicks is one of THE most important lessons of my #life. When I told my adult sons I was embarking on My Year by the Water, they were thrilled. They told me, "We've got this. The best thing you can do for us is to be HAPPY."

In other words, "We can take care of ourselves. It's time to start taking care of YOU."

When are we going to understand that one of the greatest gifts we can give our loved ones is to be happy and healthy and have the light on in our eyes?

Albert Schweitzer said, "In influencing others, example is not the main thing. It is the ONLY thing."

It's not selfish to do what fills you with joy, you are setting an example for others that THIS is how life is supposed to look.

When we go first and lead a life we love, it gives others permission to do the same.

Day Right Quote #39: I Have Found If You Love Life, Life Will Love You Back

For the past twenty years, I have started almost every presentation with Arthur Rubenstein's quote, "I have found if you love life, life will love you back." I do that for several reasons.

First, I've found it to be true.

We go first. If we're aware and appreciative of life's marvels - if we SEE the world as a blessed place - than that's our experience of it.

Secondly, I do it and then segue into, “I love this program. To help you love it back, I promise NOT to waste your valuable time, mind and dime on ivory tower theories that aren’t relevant to your world. Instead we’re going to focus on real-life ideas you can use immediately to improve your effectiveness on and off the job. Sound good? Let’s go.”

This is a quick way to let the audience know I care about THEIR priorities and I'm going to do my best to honor them. It also lets them know that I know the clock starts ticking the second I start talking and I better quickly prove this is going to be worth their while.

How about you? Would you say you love life? And how do you start your presentations and meetings?

Day Right Quote #28: The Faster I Go; The More I Miss

A friend just shared on Facebook that her plane was cancelled and the next one is overbooked so she'll be in the airport for hours. Instead of getting upset or stressed, she relaxed into it and welcomed the opportunity to read and get some work done. She settled into the fact that she'll get there when she gets there.

Smart woman.

So many of us jet through our days, always on the go, racing here and there, impatiently thinking ahead to what's next. That's a prescription for missing our life.

Slow down, look around, imprint what's right with your life right NOW.

It's one of the quickest ways to put the light on in your eyes - and it works every single time.

Day Right Quote #16: It Is Never Too Late to Be What You Might Have Been

George Eliot said, "Its never too late to be what you might have been" 150 years ago ... and it's as true today as when she first said it. When you were young, who did you want to be?

What did you want to do?

Where did you want to go?

It's only too late if you don't start now.

Day Right Quote #14: Old Ways Won't Open New Doors

Are you happy with your current life? Satisfied with your relationships, health, finances and career? Congrats! If there are things that are not yet the way you want them to be, the answer is simple.

Do things differently. Old ways won't open new doors.

Select one area of your life you want to improve.

What is one thing you can start doing or stop doing today that is different than your norm?

How will you change things up by NOT doing things the way you always have?

Dulce Ruby said, "Just like the moon; we go through different phases."

What a new phase? Try some new ways.

Day Right Quote #13: When I Die, I Want to Come Back as ME

A reporter asked Shark Tank investor and Dallas Mavericks owner Mark Cuban, "When you die, who do you want to come back as?" Guess what he said?

"ME!"

Who would you want to come back as ... and why?

Day Right Quote #12: There Is More to Life Than Increasing Its Speed

Gandhi was right. There IS more to life than increasing its speed. Many of us are working, working, working, rushing, rushing, rushing.

We're heading into a spring weekend.

Instead of going for a run, workout or power walk to get your heart rate UP, could you go for a stroll instead?

The trees are budding.The flowers are blossoming. Breathe it all in.

Appreciation for the miracles that surround us is available anytime we want ... for a moment's NOTICE.

Day Right Quote #11: Love. Pass It On.

Love is the question and the answer. At the end of our #life, what we will remember, what will remain, what will matter is:

"Did we love? Were we loved?"

Day Right Quote #9: Life is a Window of Opportunity

Life is a window of opportunity. Have you ever thought of it that way?

We are here for a certain amount of time.

Are you taking advantage of your precious window of opportunity to pursue your dreams, connect with loved ones, do what makes you happy?

Henry Miller said, "Life is, for most of us, one long postponement."

What is something you're postponing?

How will you start that, do that, bring more of that into your life THIS WEEK instead of putting it off?

Day Right Quote #7: The Life You've Led Doesn't Need to Be the Only Life You Have

Looking ahead, where do you want to go? What would you like to do?

Who would you like to meet?

Get clear about ONE thing that could make your life more satisfying, meaningful or joyful.

Then, do ONE thing this week to set that in motion. Pick up the phone. Register for that course. Sign up for that sports league. Plant that garden. Reach out to that person.

As Anna Quindlen says, "The life you've led doesn't need to be the only life you have."

A better life is often only one small change away. Do something differently today.

Day Right Quote #6: I Haven't Been Everywhere, But It's On My List

What is one place you want to experience that you haven't yet? The Northern Lights? Pyramids in Egypt? Taj Mahal in India? Great Wall in China?

Don't just put it on your list, put it on your calendar.

As soon as you do, your dream becomes tangible.

You can set aside money, make reservations, arrange for time off.

Before you know it, you're THERE, proving to yourself you can make your life what you want it to be.

It doesn't even have to be far away.

Where is a place within an hour of your home you'd like to explore?

Go there this week. Experience how good it feels to travel and discover someplace new, how it energizes you and reminds you can make your life more of what you want it to be now ... not someday.

Lesson #1 From My Year by the Water: A Life We Love Is Often One Small Change Away

As I speak on how to create a life we love, attendees have asked if I would feature some of my stories and lessons-learned on this site so they can be inspired and share them with others. Consider it done. Hope you enjoy them and find them interesting and useful.

That phrase "A life we love is often one small change away" was inspired by something my literary agent said. I met with my her in NYC to brainstorm/strategize my book about the adventures and insights from my Year by the Water.

The book is titled "SOMEDAY is Not a Day in the Week"

After reviewing the Table of Contents she said, “Oh, so this is about how we can change at any age.”

Wow. I never thought of that way, but as soon as she said it, I knew she was right.

One of the most important lessons-learned from my Year by the Water is that you don't have to give away 95% of what you own, you don't have to quit your job, win the lottery or walk away from your responsibilities to create a life you love.

You can do it right now, right where you are, by doing ONE thing a day that is in alignment with your values and priorities. If you do ONE thing a day that makes you feel good about yourself, one thing that puts the light in your eyes, your life just keeps getting better and better and better.

One of my favorite quotes on how to create a live we love is from Jeff Bezos who says, “The only danger is not to evolve.”

Let’s re-frame that. Every day is an invitation to evolve.

One of the many things I've learned is a life we love is not one and done. It is an always-evolving process.

So, what do you do that makes you feel good about yourself? What puts the light on in your eyes?

Is it getting outside in nature? Spending time with loved ones? Playing music or your favorite sport? Traveling and exploring? Contributing to a cause that's greater than yourself? Getting a creative project out in the world?

How will you make time for that this week? When, where and how will you do that or set it in motion?

Please understand, It doesn't have to a big thing; it just needs to be something.

You don't have to make a major change to make a major difference.

Leading a life where the light is on in our eyes is often one small change away. And it doesn't take courage to do something that's important to us - it just takes DOING IT.

Life's Waiting. Wade in.

"The longer you wait for your future; the shorter it will be." - slogan on coffee mug I was at a beach in Kauai over the weekend. A couple next to me said they'd been looking forward to getting into the ocean but it was "too cold." Meanwhile, a little boy waded in and started splashing around. He was clearly having the time of his life. The couple looked at each other, ditched their cover-ups, and were in the water with him a moment later. The moral of the story? Life's waiting. Wade in.

This theme of "initiating instead of waiting" has emerged as one of the most important lessons-learned of my travels. I remember meeting someone on the beach in Hilton Head, SC. and walking together for awhile. She was really curious as to what catalyzed My Year by the Water.

I told her my son Andrew had stopped me in my tracks and motivated me to re-think my habits by saying, "Mom, there's something about you I don't understand. You've created a life where you can do anything you want, and you're not taking advantage of it."

He was right. As much as I loved my work of speaking, writing, and consulting, my routines had been pretty much the same thing for 20 years. It was time to switch things up. I realized, the clock is ticking, not in a morbid way, in a motivating way."

I realized many of us wait for the perfect circumstances to do what we really want. We wait until we retire or until we have more money or time.

The problem with that? We'll never have more time than we have right now.

Plus, some of us wait to do what we want only to find that when we finally have the time and money, we don't have our health or we don't have the person we wanted to spend our time and money with.

I was also motivated by something my mom used tell me when I was procrastinating. She'd say, "A year from now, you'll wish you had started today."

All those catalysts were enough to get me off my "but's" ("But what will happen to my business? But what will I do with my house and all my belongings?") and set off on my Year by the Water which has been one of THE most rewarding experiences of my life.

How about you? What do you really want to do? Water you waiting for? Are you having the time of your life?

Someday, when you're looking back at your life, what will you wish you had done? What will you be glad you did? What would put the light on in your eyes?

To add inspiration, I'm sharing a few favorite "Set it in motion TODAY" quotes. Hope these motivate you to put your calendar where your values are and schedule in a date and start time so you stop waiting and start initiating more of what really matters to you.

1. "May your choices reflect your hopes, not your fears." - Nelson Mandela

2. "If you don't go; you'll never know." - Robert DeNiro

3. "If you really want to do something, you'll find a way. If you don't; you'll find an excuse." - Jim Rohn

4. "Are you doing what you're doing today because it works; or because it's what you were doing yesterday?" - Dr. Phil McGraw

5. "Some people never initiate because no one tells them to." - Sam's dad

6 "Exhaustion is not a status symbol." - Brene Brown

7. "I have heard every excuse in the book, except a good one." - Bob Greene

8. "Life offers a second chance. It's called tomorrow." - t-shirt saying

9. "It is only possible to live happily ever after on a day-to-day basis." - M. W. Bonano

10. "You have a life to live. If you're constantly looking back; you're going to walk into traffic." - Jon Hamm

11. "Don't just follow your dreams; launch them." - Sam Horn

12. "The trouble is, you think you have time." -Buddha

13. "Everything you want is on the other side of fear." - Jack Canfield

14. "Once you've done the mental work, there comes a point you have to throw yourself into action and put your heart on the line." - Phil Jackson

15. "The mark of a successful organization (person) isn't whether it has problems; it's whether it has the SAME problems as last year." - John Foster Dulles

16. "What are you going to do?" "I was going to go upstairs." "No, I mean with your life." - dialogue from the movie The Graduate

17. "The scariest moment is always right before you start." - Stephen King

18. "To feel, think, love and learn; surely that is being alive and young in the real sense."- Freya Stark

19. One day you're going to wake up, and there won't be any time left to do the things you've always wanted to do." - Paulo Coelho

20. "Some people get stuck because they keep telling themselves stories about how stuck they are." - Pinterest post (unattributed)

21. "If you don't have a dream; how ya gonna make a dream come true?" South Pacific

22. "When you get a chance to sit it out or dance; I hope you dance." LeAnn Womack

23. "Life expands or contracts in proportion to our courage." - Anais Nin

24. "Nothing will work, unless you do." - Maya Angelou

25. "I shall tell you a great secret, my friend. Do not wait for the last judgment. It takes place every day." - Albert Camus

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Sam Horn, Intrigue Expert and TEDx speaker, is on a mission to help people create respectful, collaborative, one-of-a-kind communications that add value for all involved. Her work - including POP!, Tongue Fu!, and Washington Post bestseller Got Your Attention? - has been featured on NPR and in the New York Times and presented to companies around the world including Boeing, NASA, Intel, ASAE, Cisco and YPO.

Is the Light Is On In Your Eyes?

Did you know: * 48% of people say they are tired every single day of the week? * 52% of people feel unappreciated and would quit their job if they could? * that WORK -and the stress leading to it- are now the fifth leading cause of death in the U.S.?

Why are we doing this to ourselves?

I believe it's because "our strength taken to an extreme becomes our Achilles Hell." (Not a typo).

And for many of us, our "strength" is that we want to be a good person. We want to be responsible.

So we go to work and take care of customers and coworkers. We come home and take care of our family. In our community, we take care of friends, neighbors, the people on our church committee, community association board, local sports team or service club.

The question is, are we so busy taking care of everyone else - we have neglected our own priorities, dreams and goals? At what cost?

I believe it's not selfish to do more of what puts the light on in our eyes, it's smart. Here's why I've come to believe it's important to set our SerenDestiny in motion now - not someday.

Several years ago, I had breakfast with Ivan Misner, founder of BNI, (one of the world's largest networking organizations.) After hearing about my full calendar and nonstop travel, he asked, "What do you do for fun?"

Long pause. I finally dug deep and came up with "I walk my dog around the lake."

Please don't get me wrong. I'm grateful to do work I love that matters; it's just that I was going 24/7. (Sound familiar?)

My conversation with Ivan, a health-scare and several other wake-up calls motivated me to do a pattern interrupt.

I gave away 95% of what I owned and took my business on the road for a Year by the Water. I visited oceans, lakes, rivers and waterfalls and wrote about my adventures and insights.

(And yes, I realize how fortunate I am to be at a certain age and stage in my career where I had the freedom, autonomy and wherewithal to do that.)

Do you know what I didn't predict? That my Year by the Water ended up NOT being about the water.

Yes, I swam with dolphins, sailed the Chesapeake Bay and had many memorable times in, on and around the water.

But what turned that trip into a life-changer were the unplanned experiences and disruptive epiphanies that caused me to realize my S.O.P - Standard Operating Procedure - was sadly outdated.

To my surprise, I discovered many of my default beliefs/behaviors - what I thought were right, true, and good - were wrong.

For example, I discovered:

• Hard work is not the secret to success, it's not even close • We need to quit watering dead plants • Fun is not a four-letter word • It's never too late to have a fresh start * Self-sacrifice serves no one • You’ve got to have a dream for a dream to come true

Many of the people I met during my travels told me they felt conflicted, torn, locked into a lifestyle that's nothing like they imagined or expected.

On one hand, they're grateful for their kids, spouse, job, etc.

On the other hand they feel they don't have the freedom to do what makes them happy. The well-meaning model of being responsible to everyone but yourself is producing a generation of unhappy, unhealthy people who are leading a life that is nothing like the one they want and deserve to lead.

It’s time to disrupt what being a “good person," what leading a "good life" looks like.

Rest assured, I am not suggesting we ignore others' needs and think only of our own. I'm suggesting we get clear about our values and priorities - and start creatimg a life that's more in alignment with that NOW, not someday.

What really matters to you – now and in the long run - is deeply personal. Only you can figure out what that is for you.

The good news is, this SERENDESTINY site (and my upcoming book Someday is Not a Day in the Week) can help you start putting yourself back in your own story.

I hope you'll come back and visit frequently. You may find just the right quote, eye-opening insight or inspiring success story to motivate you to do something TODAY that puts the light on in your eyes.

Trust me, you will never regret clarifying what puts the light on in your eyes and bringing more of that into your life; you will only regret not doing it ... sooner.